Canada is a pretty big place and in this great nation, there are millions who have never, ever been on a ranch or a farm.
And it’s time we changed all that.

The Badger will be bringing a latte-slugging, Oxford-wearing urbanite to the Southwest. The lucky candidate will come just in time for branding, some late spring calving and maybe even a little fencing.
They’ll learn all about the Southwest, Fort Walsh, rodeo and the freedom and peace that comes with our rolling hills and endless skies. Most of all, they’re going to learn why that Canadian Beef stamp is so important in our collective history and for our nation’s future.

In exchange, we will send one cowboy or girl to the city to work for a week – it’s only fair. While there, they’ll stay at a skyscraping hotel and they’ll be joining the rat race, one city job at a time.
Jobs like serving lunch at a vegetarian cafe and giving art gallery tours are just all in a day’s work.

There will be video coverage of the exchange – both here and in Ontario – and The Badger is working with a news media partner in Ottawa to expose hundreds of thousands of curious urbanites to the lifestyle and beauty of the Southwest!

Oh, yeah. We’re doing it all over again at harvest time. Hurry up and nominate a cowboy or gal of your choice for the experience of a lifetime!
It’s called The Great Exchange. You pick ‘em. We’ll send ‘em. Brought to you by The Badger.

Do you know a cowboy or gal perfect for The Great Exchange?

Tell us why!
Fill out a nomination form and tell us why your candidate should hit the trail and bring a little of that Southwest spirit to the big city.
The more you tell us, the better chance they’ll have to be selected as our winner!
Fill out the nomination form below or download a Word document (print it out or email the Word document to us) – download

Nominations can be sent to Badger News Media, Box 742, Leader, SK, S0N 1H0 or by fax to 306-628-4372.
Or email it to: thebadger@thebadger.ca

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